Now that you have created your very first bot and you want your customers to actually use it, here are some tips to make your bot more reachable:

1. links is a shortened URL service operated by Facebook that redirects users to a person, page, or bot in Messenger. You can use them on your website, email newsletters, and more.

The format of the link is<PAGE_NAME>, where PAGE_NAME is the handle of the Facebook page the bot is linked to or the page ID.

You can find the ID of your page in the About section, but for a better experience, you would better create a username (handle) for your page so your link would be more memorable.

For more information, visit Messenger Platform documentation.

2. Call-to-Action button

On your Facebook page, you can customize your call-to-action button to be “Send Message”, It will prompt your page users and viewers to message your bot and make your chatbot even more reachable.

To set up your call-to-action button:

  1. Click + Add a Button below your page's cover photo.

  2. Select a Contact you (Send Message) button from the dropdown menu.

  3. Select Send Message.

  4. Click Next.

  5. Select Messenger and click finish.

Once the button has been created, you can test your button:

  1. Hover over your button.

  2. Select Test Button.

3. Cover photos

Try to refer to the bot through your cover photo, you may add an arrow that points to your “Send Message” call-to-action button.

4. Ads that Click to Messenger

Ads that click to Messenger are Facebook, Instagram, or Messenger Inbox ads that send people into a conversation with your business in Messenger.

For more information, visit Facebook documentation.

Build your chatbot now and guarantee great reach using these tricks.

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